MEDIA ADVISORY - Contact: Nicola Beddow, firstname.lastname@example.org
Brain Cancer Survivors & VIPs to Rappel 365 Ft. Down Tallest Building in San Diego for Brain Cancer Research
WHO: Supporters of the brain cancer community and ABC2 (Accelerate Brain Cancer Cure) a nonprofit organization that drives cutting-edge research and treatments for brain tumors.
WHAT: Over the Edge for Brain Cancer is a two-day event in which participants or “edgers” commit to a fundraising minimum in exchange for the once-in-a-lifetime opportunity to rappel down the tallest building on the San Diego skyline, the Manchester Grand Hyatt. Spectators and supporters are invited to gather on the pool deck of the hotel to cheer on their favorite “edger” while enjoying high-energy entertainment.
All proceeds from the event will benefit ABC2 and fund San Diego-based brain cancer research. In its 5th year, Over the Edge for Brain Cancer (@OTE4BrainCancer) has raised over $700,000 for ABC2. Over the Edge partners include Manchester Grand Hyatt, Encore Event Technologies, Mesa Rim, Stilson Greene Design, UC San Diego Health and Over The Edge.
WHEN: December 2-3, 2017
- Saturday, December 2 – VIP/Media Day
- 1:00 p.m.-4:00 p.m.
- VIP/Media Day featuring survivors, medical professionals and advocates
- Bryce Newman – teenage brain cancer survivor and high school athlete
- TJ Trevino – adult brain cancer survivor who experiences seizures, but has a companion dog to help him lead an active, independent lifestyle
- Dr. Jona Hattagadi-Gluth, UC San Diego Health – radiation oncologist who specializes in the treatment of brain tumors.
- Special Media hospitality suite on the pool deck.
- Sunday, December 3 – Main Event
- 8:00 a.m.-6:00 p.m.
- Main event featuring 70 rappelling edgers, including Richard Bailey, the Mayor of Coronado and teams from Pacific Sotheby’s, Mesa Rim, Encore, and the Manchester Grand Hyatt
- Spectators may attend the event for free to cheer on our edgers.
WHERE: Manchester Grand Hyatt San Diego – 1 Market Place, San Diego, California 92101
Fourth Floor Pool Deck
WHY: Brain Cancer is:
- The leading cause of cancer deaths among children and young adults
- Extremely heterogeneous, with 120 different types of tumors, all of which have unknown causes
- Not as rare as you might think. Today there are nearly 700,000 people in the US living with a brain tumor diagnosis and another 79,000 new cases are expected this year. For instance, Senator McCain is one of 12,000 people in the United States who will be diagnosed with glioblastoma multiforme, an aggressive form of brain cancer. The median life expectancy of someone with glioblastoma is about 18 months.
*All celebrity & VIP rappellers will be available for media interviews. For more information about the event, please visit www.otesandiego.org.
About ABC² (Accelerate Brain Cancer Cure)
ABC² is focused on speeding the discovery of a cure for brain cancer. By applying an aggressive, venture funding approach not typically seen in the nonprofit sector, ABC2 closes current gaps in funding in order to catalyze research and rapidly bring new therapies to patients. ABC2 has awarded more than 100 grants totaling $21 million in brain tumor research funding to highly qualified investigators and physician-scientists from 54 institutions and companies. Since its founding in 2001, ABC2 has helped bring 30 different treatments into the clinic. To learn more, visit www.abc2.org.